The Zimbabwe Tourism Authority is a Parastatal organization formed by an Act of Parliament: The tourism Act Chapter 14:20 of 1996 with a mandate of developing, managing, promoting and marketing Zimbabwe as a tourist destination in both the local and international markets.
As a National Tourism Organization (NTO), ZTA is responsible for tourism promotion, planning and development, research and enforcement of standards and services. Its overarching goal is to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation through setting and monitoring of standards, market research, product development, investment promotion and destination marketing. It falls under the Ministry of Tourism and Hospitality Industry led by Honourable Barbara Rwodzi(MP).
1.1 OUR CORE PURPOSE
To develop, manage and market Zimbabwe as a tourist destination as mandated by the Tourism Act 1996, Chapter 14:20.
1.2 OUR VISION
To be a must visit destination and leader in sustainable tourism in Africa by 2030
1.3 OUR MISSION
To serve the interests of the tourism industry through effective and efficient utilization of our resources for the benefit of the national economy
1.4 OUR CORE VALUES
We will fulfill our mission guided by the following values:
Teamwork – We work as a team and appreciate each other’s role in the organisation.
Results Driven – We deliver, that is what sets us apart.
Innovation – We are creative.
Professionalism – We are ethical in our business conduct.
Service Culture – We are here to serve; this drives our relationship with our stakeholders and clients
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